General Compliance Guidelines

Compliance Guidelines for copy and design of mailings:

• Must clearly state product marketed, such as insurance or annuity.
• Must avoid any suggestion/appearance of government sponsorship or endorsement.
• Disclosures should be made in a clear and conspicuous manner that the purpose of the mailing is for the solicitation of insurance.
• If lead-generating device, disclosure should be made in a clear and conspicuous manner that follow-up contact will be made by an agent or insurance company.
• Disclosures must be prominently displayed and not minimized. (Most refer to minimum 12 pt font size.)
• If taxes mentioned, should include a tax advice disclaimer.
• If the copy is product specific, it should disclose states where product is or is not available; such as may not be available in all states or State variations may apply.

The foregoing is not intended to constitute UNIS' interpretation regarding compliance with any applicable laws, rules or regulations and UNIS specifically disclaims any liability related thereto. In order to ensure that your direct mail solicitation, telephone script, ad copy or other communication complies with applicable laws, you should consult your own legal counsel.