Lead Marketing Strategy

UNIS believes that with a custom marketing strategy and partnering with leading data suppliers is imperative for a successful lead generation campaign.

UNIS works side-by-side with our clients within a specific target market to gain maximum results from each contact. Lead generation is the first step to any sales cycle. It is the process that evaluates a potential customers interest and need for a product or service. Once you understand your customers position, your sales resources can effectively and efficiently present your product or service in a face to face meeting and complete the sale with accurate intelligence and confidence.

UNIS provides clients with a tailored campaign of marketing/telemarketing where results can be measured against performance. We use a number of unique telemarketing strategies and lead generation systems to select potential customers in a market and deliver confirmed, qualified appointments to your agency.

Utilizing a direct mail system is a fundamental marketing process to capture the attention and interest of a particular audience for a given product and service. Direct mail is very effective when it is supported by other direct marketing techniques. The response rate for any direct mail campaign rises significantly when the mail piece is combined with a follow up telephone based campaign. Although a mail piece may generate initial interest, it is usually the steps following the mail piece that will turn interest into action. UNIS advises its clients to use direct mail marketing for campaigns where a hard copy marketing piece improves the overall direct marketing strategy.

Advantages of Direct Mail include the following:

• Targeting - Historically, the most important aspect of direct mail is its ability to precisely target potential customers.
• Personalization - Direct mail can address the customer personally and be tailored to their needs based on previous transactions and gathered data.
• Optimization - Because of its direct accountability, direct mail can be tested to find the best list; the best offer; the best timing (and many other factors). Then the winning tests can be rolled out to a wider audience for optimal results.
• Analysis - The bulk mailing is large enough to allow statistical analyses. With suitable media or source codes, the performance of lists can be captured. These enable better selection of offers and lists for future mailings.
• Accumulation - Responses (and non-responses) can be added to the database, allowing future mailings to be better targeted.

Click here to view General Compliance Guidelines for copy and design of mailings.